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Cards now on Amazon UK

We’ve now extended our popular Combo-card to the world’s largest online store, Amazon, making it even easier for people to buy. As an introductory offer you can get it for only £3, including delivery right now.  The Combo-card is ideal as it snaps into two parts, one for your purse or wallet, and the other attaches to your house or …

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Free, for good

In July, 2016, I decided to make MiFile free for everyone, for ever.  No ‘Freemium’, no add-ons, no ‘supported by adverts’.  Simply free. This is an odd choice to make as an entrepreneur.  I felt that my lack of budget to hire a salesman and commit to a paid for marketing campaign was delaying the benefits for anyone wanting to …

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Tagging for items and pets

We are very happy to increase the MiFile service to include tagging more broadly – from your precious items to your precious pets!   The MiFile ID that you use to provide help in an emergency can now be used to reunite you with your items and your pets.  Anyone finding an item with your MiFile ID can now send …

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WebSummit – Day 3

The final day of WebSummit started with a light soaking rain.  Our strategy for the day was to see whether or not we could find a way to set up somewhere and continue talking to people.  Unfortunately the Alpha package only included one day for a stand to tell people about MiFile. We arrived a little later – giving everyone …

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WebSummit – Day 2

The second day was our turn in the bear pit – or meat market.  This meant that we were one of the Alpha exhibitors with a small 1-meter area on a bank of about 12 startups.  Given that the Alpha package included 4 attendees per company, having everyone at the stand quickly meant it was unworkable. The start was slow, …

Opening WebSummit

WebSummit – Day 1

Our first day at WebSummit comes with mixed reviews.  The mix of start-ups to investors means it’s something of a meat market with the Alphas assigned to a small booth for one of the three days during the event.  That wasn’t a big surprise, however the ratio of investors to startups (Alpha & Betas) means that getting time with investors …

Number 5 - MiFile

Gap Year Time

It’s that time of year when many young adults will be heading off to take a ‘Gap Year’.  For all this will be a year of discovery; of new cultures, new friends and of themselves.  Often this will be planned out months in advance, whilst for some it could be something of a spur-of-the-moment decision. For parents this can something of a daunting …

MiFile MiHero Competition

MiHero Terms & Conditions

BY ENTERING THE COMPETITION YOU AGREE TO BE BOUND BY THESE RULES. YOUR ATTENTION IS DRAWN IN PARTICULAR TO THE LIMITATION OF LIABILITY, RELEASE AND PUBLICITY CLAUSES BELOW. Eligibility: MiFile’s MiHero Competition (the “Competition”) is open only to legal residents of Great Britain who are at least eighteen (18) years old at the time of entry. Employees of MiFile, its affiliate …

MiFile Hits the Streets of London [Video]

Watch what 7 people said when asked if they think our solution could make a difference to their lives in an emergency. MiFile is an online service that can send an SMS to loved ones in case you’re in an accident and can’t speak for yourself due to shock, trauma or being unconscious. It also enables you to share key medical, allergy and care information. If …