I’m so excited to be launching MiFile. I believe it’s a solution of its time; benefiting from the broad adoption of the internet, mobile devices and the need to give people the ability to own and manage their own information.
Back in late 2007 I first identified a need for a solution like MiFile while travelling home by train from London. I was single and had been living in the UK for over 10-years. With most of my family still living in South Africa or Australia, it occurred to me that if anything happened to me that led to me being unable to speak for myself, it would be almost impossible for anyone to find them or let them know.
I know I’m not the only person who would like to be assured that the people I care for would be notified if I were in an accident. Sure, I could carry a card in my wallet with contact details or have a screensaver on my phone with emergency details on it – but if the reason for the accident related to having these things stolen, that wouldn’t prove overly helpful. Plus, anything written down would date. And if I was going to have details for who to contact, surely I should also provide information about any medical details or care wishes I had?
MiFile is the realisation of this need
We’ve built a solution that gives our members a secure and private area to record and manage their care and contact details. From the outset we wanted to make sure that the solution didn’t have any information that could put you at risk, so we have a unique ID that can be used to access your information – and only the information that you choose to share.
We also aren’t part of some large multinational company that wants to try sell you goods or to sell your contact details to other companies. The MiFile service is simple and sincere: we want to help emergency and care services to offer you the best tailored attention based on the information you make available, and we want to give everyone the power to help another person when they’re in need.
With more travel and the global growth of internet adoption, we plan on making this solution available internationally. We’re launching in English, but we plan to introduce multi-lingual capabilities over the next 6 to 12 months so you can be assured of care even when you can’t speak the local language. Spanish, French and German are next on our list of languages to include.
Over the past few months we’ve also been working hard to get the word out to various emergency service providers, in the UK initially, to make sure they’re aware of the solution we’re offering. As a side benefit, we also offer free annual subscriptions to everyone working in the emergency services.
We’d love your feedback
Finally, we’re a young company with lots of ideas but we’re also keen to get your feedback and build the best solution for you. If you have any comments or questions, we’d really like to hear from you.
Welcome to the start of our journey.